William Mao

Octagon, VP, Global Media Rights Consulting Division

William Mao is VP of Octagon’s Global Media Rights Consulting division. Leveraging IPG and Octagon proprietary data, research, and technology, Mao advises rightsholders, broadcast platforms, technology companies, and the investment community within the sports media space.

A recognized expert on the intersection of sports and digital media, Mao was named “30 Under 30” in sports by Forbes in 2015, and is a recipient of both the SportsPro Media “10 NEXT in Sport” and Cynopsis Media Rising Star awards. He has been a featured panelist at the Intercollegiate Athletics Forum, SXSW, and Sportel, and has guest-lectured at Columbia University and the London Business School. Mao is also a member of Sports Video Group’s Digital Advisory Committee.

Mao was previously VP Digital at MP & Silva, where he brokered foundational media distribution deals for MPS client properties, and advised on event development and brand expansion opportunities for the agency. He has also worked in Content Partnerships for YouTube, where he oversaw the college sports business. At YouTube, Mao developed high-impact digital content partnerships with major rightsholders, broadcasters, leagues, athletes, and multi-channel creator networks on the world’s largest video platform. He originally joined YouTube in Google’s London office, where he reported directly to YouTube’s head of football.

A graduate of the London Business School, where his M.B.A. studies focused on strategy, Mao was president of the London Business School Student Association and led an executive team that managed an annual operating budget in excess of £1 million. Prior to his M.B.A., Mao spent 4 years as a management consultant with Novantas, and held positions with IMG and Masterplan Group International.

Mao completed his undergraduate studies at Yale University, earning a B.A. in psychology with honors. Originally from Los Angeles, he speaks both Mandarin Chinese and Spanish.

Featured in: SVG Digital (Monday)

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