Scott McBurney

ACC, Associate Commissioner, Advanced Media

Scott McBurney is in his 23rd year with the Atlantic Coast Conference overseeing video production and distribution in the league office. Hired to impact ACC awareness in local and national sports programming, McBurney has been involved in developing distribution methods to meet the ever expanding role that video can have in spreading the message of the conference and its 15 member institutions. Recently, McBurney's Advanced Media team has added to its focus impacting the conference social media platforms through the creation of unique and original content. He has implemented multiple Avid Media Composer edit bays and uses Avid MediaCentral and Telestream Vantage within the postproduction workflow. Archiving and asset management workflows, Oracle Diva, and Spectra Logic LTO-8 are also in place to handle the league office’s video archives.

Featured in: Sports Content Management Workshop (Monday)

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