Michael Cronk

Grass Valley, VP, Core Technology

Michael Cronk is Chairman of the Board for the Alliance for IP Media Solutions and VP of core technology for Grass Valley. Cronk guides the critical development of Grass Valley’s next generation core technologies for both cloud and on-premise topologies. He also leads Grass Valley’s company-wide cyber-security initiative.

Cronk’s history with Grass Valley originally dates back to 1989 to 2008 when he held a number of growing roles over the period including general manager of the Server and News business, as well as VP of marketing. During this tenure with the company, Cronk led the identification and implementation of Grass Valley’s expansion strategy into the news market. After a hiatus, he re-joined the company in 2013 as SVP of marketing and product line management where he was instrumental in the turn-around of the company prior to its acquisition by Belden. Between 2015 and 2016, Cronk served as SVP of strategic marketing, driving Grass Valley’s product roadmap and strategy.

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