Matt Arden

NBA, Head of Content and Media, NBA 2K League

Growing up all Matt Arden wanted to do was work in sports, so when he was able to secure an internship at The George Michael Sports Machine during his junior year at Virginia Tech, his entire world changed. That’s when he realized that storytelling, not scores, are the heart of any good broadcast.

Arden went on to join Turner Broadcasting where he spent 11 years working across multiple channels and platforms, most notably as a multiple Emmy-Award-winning creative producer in Turner Sports’ (now Warner Media News & Sports) Creative Services Sports Unit. In 2011, he moved to New York City and landed at Maggie Vision Productions, where he got the opportunity to work on a wide range of ESPN products, including the ESPYs. He then spent six years building and leading the “40 Foot Solutions” brand studio at Screenvision Media, where he rebranded and maintained one of the nation’s largest cinema entertainment networks and oversaw unique branded content productions for a roster of more than 150 national brands.

Today, Arden is head of content and media for the NBA 2K League where he leads the creative direction of all NBA 2K League content, overseeing the development and execution of the league’s content strategy, creative, and distribution across all platforms. He also oversees relationships with media distribution partners, analyzes data to make continual improvements to the league’s live broadcasts, manages third-party content agencies, designs content concepts and activations for marketing partners, and plays an integral role in identifying international broadcast opportunities for the NBA 2K League.

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