Glenn Adamo

The Switch, Principal, Switch Production Services

Glenn Adamo brings almost four decades of experience in media, technology, broadcasting, and entertainment to Ivanhoe Media & Entertainmentan independent consulting business focused on creating value for all aspects of media including organization, strategy, creation, production, and distribution. Prior to joining Ivanhoe, Adamo was VP of production, media operations, broadcasting, and scheduling at NFL Films from 2003 to 2016. At the NFL, he was responsible for the launch and creative execution of the NFL Network, Thursday Night Football, NFL International production, and NFL Sunday Ticket. Adamo was the driver for many of the NFL new technology initiatives including NFL Replay, the digital transition of NFL Films, NFL/Yahoo OTT production, NFL Next Gen stats, and virtual reality. As VP of NFL broadcasting, Adamo also conceived and created the “flexible” schedule that was intended to drive ratings and compelling matchups for the NFL primetime television partners.

Before joining the NFL, Adamo worked as VP of broadcasting and community development for the Stanley Cup Champions New Jersey Devils (2000-2003). He spent seven years (1993-2000) with the National Hockey League (NHL) as group VP of broadcasting and scheduling and was founder of NHL Productions. Prior to that, he spent 15 years (1978-93) with NBC Sports as a coordinating producer. Recently, Adamo has been packaging various events for a variety of sports clients airing on CBSSN, NBCSN, and NBC Sports.

Adamo is a 1977 graduate of the University of Connecticut where he majored in sports physiology and physical education while playing varsity ice hockey. He has won six Sports Emmys for his work on the 1980 World Series, 1980 Wimbledon, the 1988 and 1992 Summer Olympics, and the 2002 Winter Olympics. In 2011, Adamo received the Chairman’s Award for Excellence by the National Academy of Television Arts and Sciences for his work as executive producer of the Tenth Anniversary of 9/11 with Robert DeNiro. This honor marked the first time in the history of the Emmy Awards that a sports league was given the prestigious Chairman’s award.

Featured in: Tuesday General Sessions: State of the Industry

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