Dave Macdonald

AT&T Sports and Entertainment, Director of Strategy

Dave Macdonald is a director of strategy with AT&T where he is responsible for working with key clients in the sports and entertainment vertical, providing strategic and technical direction to address their business challenges. Macdonald’s extensive background in delivering customer solutions provides him the expertise and experience to assist his clients in transforming their businesses through the adoption of emerging technologies.

Macdonald was appointed to the position of director of strategy in 2011. In this role, he works with AT&T clients in the formation of their overall strategy, in support of their key business and technology initiatives. With an innovative approach, he brings the “art of the possible” consultative services to emerging technology and services development relating to business transformation. Macdonald was moved to the sports and entertainment vertical in 2018.

Prior to his current position, Macdonald was an enterprise consultant in AT&T’s Global Solution Center Lab. As a founding member of the Global Solution Center Lab, he assisted in the development and growth of the multi-site lab ecosystem which provided advanced technology solutions to Fortune 500 companies and government agencies. Macdonald's primary focus in that position was assisting clients by providing strategic thought leadership and best practice recommendations on architecture, security, and application integration.

Macdonald has 36 years of overall experience in IT and business. His experience spans the functional areas of IT architecture and infrastructure, technology operations, and IT services and solutions. Macdonald's experience includes working with clients in financial services, hospitality, healthcare, retail, and government. Prior to joining AT&T in 1995, he held various technology-centric positions in the private sector.

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